The End of the Low-Carb Craze?
Atkins Nutritionals, the company launched by Dr. Robert Atkins to promote his famous diet, filed for bankruptcy last Sunday. For the past decade, the Atkins diet, which encouraged weight loss through a diet rich in proteins like meat and cheese had its share of proponents and critics. The low-carb craze peaked in early 2004, when over 9 percent of U.S. adults claimed to be on this diet, according to market research firm NPD Group. That figure declined to 2.2 percent last month. As a result, the company, which manufactures a wide range of packaged foods and supplements to support this lifestyle, suffered steep declines in sales. The company now plans to streamline its operations and focus primarily on selling its nutrition bars and shakes.