Do you flinch every time you see a Land's End or Pottery Barn catalog in your mailbox? Over eight million tons of trees are consumed each year in the production of paper catalogs. What's more, the production and disposal of direct mail consumes more energy than three million cars. If most of your catalogs go straight into the trash (or, hopefully, the recycling bin), you can help cut down on some of this waste by signing up with the Catalog Choice. A sponsored project of the Ecology Center, the Catalog Choice lets you select which catalogs you no longer wish to receive. The service then contacts the catalog providers on your behalf, requesting that your name be removed from their mailing lists. Within 10 weeks your load should be lighter.